Insights from the outbound floor.
Playbooks, market notes and lessons from the campaigns our senior BDRs run across Europe every week. Practical, specific and written by the people making the calls.
Playbooks
What counts as a qualified sales meeting? Our five criteria
A calendar invite is not a result. These are the five criteria we agree with every client before launch, and the reason we only invoice meetings that ...
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Outbound
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How we take an outbound campaign live in two weeks
From commercial fit to the first live call in fourteen days: a day-by-day look at how we onboard a new outbound campaign.
Markets
Cold calling in DACH vs the Benelux: what changes on the phone
Neighbouring markets, different conversations. How our native SDRs adapt language, tone, proof points and follow-up between the Benelux and DACH.
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Next step
Which market do you want to grow in next?
Tell us what you sell and where. We look at your ICP, deal value and target market, then tell you straight whether our model fits.