From commercial fit to the first live call in fourteen days: a day-by-day look at how we onboard a new outbound campaign.
Outbound that starts slowly rarely recovers. Momentum is lost, internal patience runs out and the campaign gets judged before it had a fair chance. That is why our onboarding is built to take a campaign from kickoff to live calling within two weeks. Here is what happens in those fourteen days.
Days 1 to 2: confirm commercial fit
Before anything is built, we look at your proposition, deal value, target market and ICP. Phone-led, senior outbound needs a deal value and a market that justify it. If our model is not the right fit, this is the moment we tell you.
Days 2 to 4: define the ICP and qualification criteria
We agree which companies, decision-makers and opportunities actually qualify. This becomes the written definition of a qualified meeting, the standard we are paid against. Read more about our five qualification criteria.
Days 4 to 7: map the market
We build the target account universe and identify the right people inside each company. The goal is not the biggest possible list, but a list that matches the ICP closely enough that every call has a reason.
Days 6 to 10: build and verify the data
Account and contact data is enriched and verified with the sources that fit your market. Data quality differs a lot between countries, so we choose databases and research methods per market rather than relying on one tool.
Days 8 to 13: prepare the SDR
A native senior SDR learns your proposition, buyers, common objections and the qualification criteria. We build the market-specific pitch together, so the SDR can represent your company confidently, not read from a translated script.
Day 14: go live
Calling, supporting email and LinkedIn, reporting and the handover process are ready. From this moment qualified meetings land in your calendar with notes from the conversation, and the campaign keeps improving based on market feedback.
What we need from you
A clear view of your proposition and target market, access to someone who can answer product questions during onboarding, and agreement on the qualification criteria. We handle the rest. See the full process or book an introduction call.
