Executive Summary

A well-established company in the U.S. food and beverage industry had a strong outbound sales team but wanted to generate more inbound leads through their website. They partnered with us in late March 2024 to optimize their website for lead generation. At that time they were getting around 800 clicks per month. Through a structured approach we significantly boosted their traffic and inbound conversions. By August, results were already improving greatly, and in December, website clicks peaked at 5,371. Growth is continuing into 2025 and we’re excited for what’s ahead.

Client Background

This company is a strong player in the food and beverage industry. Most of their revenue comes from their sales team and strong connections. While their outbound efforts were generating revenue, they saw untapped potential in inbound marketing. The goal was clear: drive more qualified traffic to their website, capture leads, and convert them into customers.
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Objectives

• Increase organic website traffic and inbound lead volume.
• Optimize the website’s technical performance and content for SEO.
• Develop lead magnets and blog content to attract the right audience.
• Build a lead scoring system to qualify and push prospects to their CRM.
• Prepare for scaling outbound efforts using inbound data.
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What We Did

The steps we took to make it work:

1. Identifying & Fixing Technical Issues

Although we are not a web development agency, we have strong in-house knowledge and work together with many partners in this field. We started with a full website audit to identify and resolve issues affecting search rankings and user experience. This included fixing slow load times, improving mobile responsiveness, and optimizing site structure.

2. On-Page Content Optimization

We rewrote key pages to improve SEO performance and better align with what potential customers were searching for. We also improved internal linking and metadata to increase visibility.

3. Creating Lead Magnets & Backlinks

We quickly launched highly relevant blog articles and downloadable resources tailored to their target audience. These positioned the company as an authority in their space while also capturing visitor information for follow-ups. We contacted relevant websites and created a very strong network of backlinks to these lead magents and blog posts.

4. Scaling Traffic & Conversions

By August we already saw strong growth in website traffic and engagement. The momentum continued, and by December the company hit a record 5,371 website clicks in a single month. This growth directly translated into more form submissions, email sign-ups, and overall inbound leads.

5. Automating Lead Qualification & CRM Integration

To make inbound leads actionable (read: website visitors), we built a system that tracks and identifies visitors, qualifies leads, and scores them automatically. All without them having to fill out a form or leave their contact details. These leads are pushed directly to their CRM for the sales team to follow up.
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Results

• Website traffic grew from 900 clicks per month (March) to 5,371 in December.
• Consistent increase in inbound leads through form fills and email sign-ups.
• Automated lead qualification & CRM integration for seamless sales handoff.
• Inbound lead generation now fueling outbound sales opportunities.
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What’s Next?

We are very happy with the inbound growth, but we’re just getting started. The next phase is to build an automated outbound system that leverages inbound data, allowing the sales team to close even more deals. With strong momentum heading into 2025, we can’t wait to see how far we can take this!