Executive Summary

A Dutch company providing physical advertising space reached out to us about wanting to scale their outbound sales. They partnered with us to create a hyper-personalized cold email campaign with a strong offer. Using Clay, we enriched prospect data and crafted tailored messaging that resonated with decision-makers. The results? A highly successful cold outreach campaign that converts prospects into paying customers at an impressive rate.
‍

Client Background

This company specializes in providing physical advertising spaces across prime locations in the Netherlands. Whether it’s billboards, transit ads, or retail placements, they help brands stand out in the real world. While they had a strong presence in the industry, they needed a scalable outbound strategy to attract new advertisers and showcase the effectiveness of their placements.
‍

Objectives

• Develop a cold email campaign with a compelling offer to drive conversions.
• Use hyper-personalization to engage decision-makers effectively.
• Automate lead enrichment and segmentation using Clay.
• Optimize outreach messaging to maximize engagement.
• Convert cold prospects into sales-qualified leads (SQLs) and paying customers.
  ‍

What We Did

All the steps we took to make this cold outreach campaign work:

1. Strategy Session

First we identified the ideal customer profile (ICP). Based on the ICP we worked on creating a strong offer we would use for the mails. To lower the barrier to entry, we structured a free trial offer that allowed prospects to test the effectiveness of physical ad placements risk-free. This created urgency and curiosity while removing hesitation.

2. Hyper-Personalized Cold Email Campaign

We built a targeted list of 9,114 prospects and enriched it using Clay. We then crafted highly personalized emails, referencing specific business needs and relevant advertising opportunities.

3. Scaling Outreach with Cold Email

We launched a fully automated, data-driven cold email campaign, ensuring strong deliverability and high engagement. Each email was customized based on industry, location, and previous advertising behavior.

4. Driving Engagement & Conversions

With 8,689 prospects contacted, the response rate was incredibly strong, leading to 3,627 meaningful replies. From these, 783 leads were qualified as SQLs—a huge success in turning cold outreach into real business opportunities.
‍

Results

• 9,114 total prospects identified and enriched.
• 8,689 contacted through cold email.
• 3,627 replies from engaged prospects.
• 783 SQLs (sales-qualified leads) generated.
  ‍

Conclusion

We are super happy about the results. We helped our client turn thousands of cold prospects into engaged leads and qualified sales opportunities. With a scalable system now in place, they can continue driving growth and closing deals more efficiently than ever before.