Executive Summary
TXOne Networks is a global cybersecurity company specializing in protecting industrial operations, manufacturing environments and critical infrastructure from cyber threats.
With a sophisticated technical product and a highly specific target audience, reaching the right decision-makers across Europe requires more than conventional mass outreach.
TXOne wanted to increase attendance for an upcoming cybersecurity webinar by engaging relevant prospects across multiple European markets.
Noord50 developed and executed a targeted outbound campaign, combining ICP-based prospect selection, data enrichment, regional segmentation and personalized email outreach.
The result: more than 10,000 relevant prospects reached across Europe, supported by an enriched database of 40,000 contacts and a scalable framework for future outbound campaigns.
About TXOne Networks
TXOne Networks is an international cybersecurity company specializing in operational technology (OT) security.
Unlike traditional cybersecurity solutions focused primarily on corporate IT systems, TXOne develops technology designed to protect industrial environments, including manufacturing facilities, critical infrastructure and operational networks.
Its solutions help organizations protect their industrial assets against cyber threats while maintaining operational continuity.
With technology deployed across more than 3,600 industrial organizations worldwide, TXOne Networks operates in a highly specialized B2B market where technical expertise and the ability to reach the right stakeholders are essential.
For a company selling complex cybersecurity solutions, successful outbound requires precise targeting, relevant messaging and an understanding of the audience being approached.
That’s where Noord50 came in.
The Challenge: Reaching the Right Cybersecurity Audience Across Europe
TXOne Networks wanted to increase awareness and attendance for a high-value cybersecurity webinar targeting relevant professionals across Europe.
The opportunity was significant, but reaching the right audience presented several challenges.
A large but underutilized contact database
TXOne already had tens of thousands of contacts in its CRM. However, incomplete information, outdated records and inconsistent segmentation made it difficult to activate these contacts effectively.
A highly specific target audience
OT cybersecurity is a specialized market. Reaching prospects who understand and influence industrial cybersecurity decisions requires careful selection of companies, job functions and seniority levels.
Different European markets
The campaign needed to reach prospects across Northern and Southern Europe, where language, messaging preferences and business communication styles can differ.
The challenge wasn’t simply to contact as many people as possible.
It was to identify the right audience and execute a relevant, coordinated outbound campaign at scale.
Our Approach: Turning 40,000 Contacts Into Targeted Outbound Opportunities
Noord50 developed a structured outbound strategy built around three key stages.
1. Identifying and Enriching the Target Audience
We started by analyzing and enriching TXOne’s existing database of approximately 40,000 CRM contacts.
Using our data research capabilities and enrichment tools, including Clay, we improved contact information and added relevant company and professional data.
This included business email addresses, job functions, seniority, company characteristics and geographic information.
The goal wasn’t simply to clean a database.
It was to identify the prospects most relevant to TXOne’s campaign and make that audience actionable for outbound outreach.
2. Segmenting the European Market
Rather than treating Europe as a single market, we structured the campaign around Northern and Southern Europe.
This allowed us to develop different messaging approaches for each region, taking local communication preferences and decision-making contexts into account.
By combining geographic segmentation with ICP-based targeting, we ensured that campaign messaging was relevant to the intended audience.
3. Executing a Targeted B2B Outbound Campaign
From the enriched database, we identified more than 10,000 prospects matching TXOne’s ideal customer profile.
We then developed and executed a targeted email outreach campaign designed to encourage relevant professionals to attend TXOne’s cybersecurity webinar.
Rather than leading with a generic sales pitch, the campaign focused on the educational value of the event and its relevance to the recipient’s professional responsibilities.
Throughout execution, we prioritized list quality, email deliverability and relevant communication.
This enabled TXOne to approach a large, specialized European audience through a structured outbound process.
The Results: 10,000+ Relevant Prospects Reached Across Europe
The campaign gave TXOne Networks an effective way to activate its existing contact database and reach a carefully selected cybersecurity audience.
10,000+ relevant prospects reached
Targeted outbound email campaigns connected TXOne’s webinar proposition with professionals matching its ideal customer profile across Europe.
40,000 CRM contacts enriched
Existing contact data was transformed into a more structured and actionable foundation for outbound activity.
Two European market segments
Northern and Southern Europe were approached with tailored messaging strategies rather than a single generic campaign.
A reusable outbound framework
The campaign established an approach that TXOne could build upon for future webinars, prospecting initiatives and European marketing activities.
Why This Campaign Worked
The strength of this campaign wasn’t simply the number of contacts available.
It was the combination of accurate targeting, structured market segmentation and relevant outbound execution.
TXOne operates in a complex technical market, where generic mass outreach is unlikely to communicate the full value of its proposition.
By improving data quality, identifying the right audience and tailoring outreach to different European markets, Noord50 helped TXOne activate its existing database and execute a focused campaign at scale.
This project demonstrates how the right combination of sales intelligence and outbound execution can turn existing prospect data into meaningful market engagement.
Looking to Reach More B2B Decision-Makers Across Europe?
Whether you’re launching a new proposition, entering additional European markets or looking to accelerate your existing outbound sales activities, Noord50 helps you connect with the right companies and decision-makers.
Our team combines dedicated data research, local market knowledge and outbound execution to create targeted B2B sales campaigns.
Ready to accelerate your outbound growth? Let’s talk.
